Are you thinking about starting an online store selling a single product? But you don’t know where to begin for your one product Shopify stores?
If so, you’re in luck! Shopify stores focusing on just one product have become increasingly popular.
This blog post makes it easy for entrepreneurs like you to get a head start in this game. We’re sharing examples of some of the best One Product Shopify Stores for 2023 and excellent expert advice on establishing your successful store.
Ready for your next profitable eCommerce business? Let’s dive right in!
Best One-Product Shopify Stores Examples in 2023 to Get You Inspired
From floor protectors to motion sensor headlamps, check out these eight inspiring one-product Shopify stores making a positive impact in 2023!
1. Fybelle – A Painless Solution for Hair Removal
It is an excellent example of a one product Shopify store that has gained immense popularity for its unique and highly efficient handsets.
It specializes in offering an FDA-approved IPL (Intense Pulsed Light technology) handset for hair removal. What sets them apart is their unwavering commitment to proving that their product works effectively and safely and that it’s not just an empty claim.
Fybelle provides visitors with essential information at the top, subtly guiding them toward the desired product. Plus, they convey how quick, easy, effective, and painless their product is, making it a fantastic value-for-money choice. It’s crystal clear that Fybelle’s website is carefully crafted to create trust and confidence in its brand and product, making it a reliable choice for those seeking a dependable hair removal solution.
As well as keeping their predominant color throughout the store, including on the product page, they make use of some valuable tricks to capture customer confidence:
- Phrases like “1-year warranty,” “Money back guarantee,” “90-day free trial,” and the proud “FDA approved” label instill a strong sense of trust in both the company and its IPL handset.
- Clear images, keeping the aesthetics of the site
- Sticky add to cart button
And if that was not enough, they continue to show you why Fybelle is better than other brands.
Other tactics Fybelle uses to get clients’ attention that you should use for your one-product store:
- Reviews – act as a powerful tool for building trust and credibility, as the potential customers can see the positive feedback from others who have already purchased.
- FAQs – address common queries and concerns that potential customers may have.
- How to use section – crucial for educating customers about your products’ correct and optimal use.
2. WaveBeamPro – The Exceptional Motion Sensor Headlamp
The WaveBeamPro is a revolutionary headlamp designed for outdoor enthusiasts.
An adjustable fit for any size head, from children to adults, ensures maximum comfort. On top of that, it features the much-coveted On & Off Wave Sensor, which allows you to switch modes effortlessly.
It’s no wonder why this trendsetting device has become one of the best headlamps of 2023!
This product is popular with mountain hikers and other thrill-seekers alike. Its reputation as one of the industry’s leading headlamps has several credible sources who have reviewed and recommended it across various platforms.
Its stunning design indicates how seriously you take your safety when in nature. The headlamp also makes sure that your adventures are convenient too!
We should take a lesson from their UI/UX design methods because, in only one section, you can see they added a:
1. Reason for people to trust their brand “5,000+ Satisfied Customers”
2. Clear image of the product
3. Real person from the US (their target customers) with a powerful review
4. Clear and visible Call-to-Action button
3. Kulala Land
This one is another successful single-product Shopify store.
Kulala’s one product line includes a lamp that aims to help babies sleep better. This store was established with an impressive visual appeal on its website and social media platforms.
What can we learn from KulalaLand?
- For a one-product store to succeed, we need a clear mission and goal that is easy to understand from our first interaction with the website.
- Lifestyle images of our product being used and multiple GIFs/Videos presenting how easily our product can be used daily.
- Responsive design with pleasant elements
They are not unnoticeable on social media either. Posting constant reels about the customers’ problems is helping them achieve a loyal customer base and target new audiences.
Pro tip: Instagram Reels generate an average engagement rate of 1.23%, which is significantly higher than the engagement rates for carousel posts (1.02%) and image posts (0.72%).
4. State of Kind
State of Kind offers an all-natural skin regeneration concentrate called ‘Kindly Restore.’ It consists of herbs, plants, and superfoods.
This product meets increasing demand due to its effectiveness and customer satisfaction rates. They achieved this success by showing the customers why the products are helpful for their needs by utilizing UGC (user-generated content) and providing the best customer support experience.
They specialize in offering the highest quality concentrated product shipped directly to customers in an environmentally friendly bottle. The brand generates buzz by collaborating with brands such as Sun Potion, Kiva Confections, and JuneShine Hard Kombucha. They also maintain direct access for their loyal customers through their website.
It also offers educational resources about natural ingredients used on its site and Instagram channel and insights from other guest experts.
State of Kind has, therefore, made itself a go-to source for health & beauty tips and advice on lifestyle changes, ultimately leading people toward healthier choices.
5. Thinx
Thinx is one of the best examples of a successful Shopify store that specializes in providing personalized online shopping experiences. It’s a company labeled the perfect combination of comfort, environmental sustainability, and incredible design.
This platform offers users customizable subscription boxes only for their individual needs. They have ensured customers with helpful reviews, product descriptions, and personalized recommendations, making it easier to pick whatever suits their tastes and lifestyles.
Thinx has also created an exclusive section dedicated solely to addressing common queries related to personal care items. Their commitment to transparency gives customers faith in what they’re buying from them!
6. Bokksu
Bokksu is owned by a small family-run business in Japan.
Their main product is a Japanese snack subscription box, an inspirational success story for other single-product store owners.
Bokksu’s subscription service offers customers a unique way to experience Japanese snacks delivered to their doorstep each month. They also ensure that every purchase contributes to local family businesses that use artisanal manufacturing processes passed down through generations and help preserve traditional craftsmanship and culture.
With its impressive visuals, captivating content, and clear call-to-actions, Bokksu has become the go-to destination for anyone looking to discover or share delightful snacks from Japan with friends and family alike.
7. Blue Tea
They offer high-quality Indian Herbal Teas. Their website is evident from the beginning, letting you know what you can get if you order from Blue Tea. Besides its meaning, even the name tells you what they are selling.
Customers enjoy a variety of premium ingredients. These include rose petals, chamomile buds, and dried raspberry bits blended with luxurious herbs.
There is excellent quality imagery and product descriptions on each of their products. Blue Tea store has been able to indicate an aspirational lifestyle while inspiring users with stories using social proof.
8. Snooz
Snooz is one of the top examples of a successful one-product retail store that sells a Bluetooth white noise speaker targeted at people who have trouble falling asleep.
The store benefits from effective marketing strategies and conversion tools such as product displays, high-quality images, and storytelling. It helps increase product confidence, attract customers, and maximize sales.
Through their well-designed single-product Shopify theme, they focus on selling just one item. The Snooz speaker sets it apart from regular stores that often carry multiple products or services.
This strategy allows them to monopolize the demand for their unique product offering while still being able to manage a small team for efficient operations.
Plus, customers are always drawn more towards impressive visuals combined with aspirational content, social proof & clear CTAs to make a better buying decision faster than ever.
9. Palmpress
The Palmpress one-product Shopify online store stands out for its stunning visuals and practical conversion tools.
All the elements in their website design are well-balanced to ensure maximum performance, and they’ve included features such as reviews and trust badges that drive customer confidence.
Moreover, the site provides all vital information about their product upfront so visitors can learn more without navigating away from the page.
If you want to create a one-product eCommerce store in 2023, then Palmpress can be an inspiring example. Remember to avoid getting carried away with perfectly replicating a successful store’s design because there’s no guarantee of success!
10. Baby’s Brew
Baby’s Brew is an iconic store. They specialize in the world’s first portable battery-powered bottle warmer with a formula dispenser.
This specialized product has been praised for its design and functionality, gaining recognition and popularity within the eCommerce community.
It has been featured in multiple articles and blog posts as one of the top single-product Shopify online store examples for 2023. It is because of its unique ‘hero’ product designed to be incredibly convenient, reliable, and efficient.
The Baby’s Brew website showcases this unique product by utilizing stunning visuals, aspirational content, impressive social proof boosts, and clear CTAs, making it an irresistible buying option.
11. MindJournal
MindJournal is a successful example of a one-product virtual store created by owner Ollie Aplin in the UK. It is an innovative therapeutic tool to help individuals improve their mental well-being.
MindJournal reimagines the concept of therapeutic tools to bring about positive change for its users.
This store knows how to attract customers’ attention through stunning visuals, aspirational content, impressive social proof, and clear CTAs. With the hassle-free process, more effective marketing strategy, monopolizing demand, etc.
12. Turned Yellow
Turned Yellow is one of the best examples of a successful one product store for 2023. It focuses on a single carefully selected item and ensures every web page centers around it.
The whole website experience gives a single product focus. It lets customers quickly identify what is offered and browse related content without distraction.
Customer service is significantly improved since store owners can direct staff attention towards satisfying just one product’s needs and demands, resulting in fewer issues overall.
13. Neos SmartHome
They focus on selling one smart security sensor and related products, using an effective marketing strategy to build brand awareness with engaging content, impressive social proof, and clear CTAs that drive potential customers’ decisions.
Additionally, they offer the best customer service experience regarding shipping speed and product features, which can provide buyers with peace of mind when purchasing their product(s).
Furthermore, their unique design ability allows them to create customizable products for different market demands, creating more opportunities for success.
14. Stop-the-Fire
Stop-the-Fire is a notable web store selling the world’s first windproof and waterproof matches.
Coated in a special wax, these matches are odorless, smokeless, and can be stored even when wet. It lets customers start campfires through any weather condition or emergency.
Their online store is purposely built around their hero product, ‘The Box of Fire.’ It has enthralled thousands with its unique features.
The store focuses on providing an optimal customer experience. It starts from explaining the details of their fire starter set to stunning visuals that inspire outdoorsmen and women by showcasing nature at its finest.
Stop-the-Fire also leverages social proof by prominently displaying testimonials from people vouching for the effectiveness of their match kit & creating trust among potential buyers.
Benefits of a One-Product Shopify Store
A one-product ecommerce store lets entrepreneurs enjoy a lot of advantages. These include a hassle-free process, an effective marketing strategy, maximum demand monopolization, less team managing overhead, and unmatched customer service. Let’s look at them in detail:
Hassle-free process
A one-product Shopify store is the best solution if you’re a dropshipper looking for a more straightforward and efficient approach to launching and running an online business.
Managing a single-product store is a less time-consuming process compared to multi-product stores. There needs to be inventory management or order fulfillment to worry about. So, you save on costs while being able to focus more attention elsewhere in your business.
Since you only have one item to track, stock control becomes much more accessible, too! It allows smaller teams or individuals with limited resources to run a single product shop successfully. It can give them an edge over larger shops with multiple products.
There are integrated solutions that cover everything from payment processing to notifications and tracking services across systems like ShipBob or BigCommerce. So, setting up your one-product store becomes effortless, too. All you need is your hero product!
More effective marketing strategy
Another great thing about running a one product Shopify store is that you can focus your energy, resources, and marketing efforts on just one product. With only one item on offer, you can create tailored and targeted messaging that speaks directly to your target audience. It increases the chances of your success!
You have the time to create more impactful advertising campaigns. You can ensure that all resources optimize the performance of just one product page. You have enough time to develop persuasive yet concise descriptions that capture attention and encourage potential customers to buy quickly.
All this utilizing copywriting – the art of compelling your vision in simple words for your audience.
High-quality pictures or videos showing a single item’s use or features help bring it to life!
For example, WaveBeamPro successfully uses stunning graphic design, functional typefaces, and carefully composed shots. They do this to showcase users enjoying their headlamps in various settings and lifestyles. It shows you how effective visual content can make all the difference when crafting successful marketing strategies for a one-product marketplace.
Monopolizing demand
Monopolizing demand is another significant advantage of this type of online store. Dropshippers can increase their sales and revenue by focusing on a single item. You can do this by highlighting the unique features and benefits of the article – something easy to execute with just one product.
A targeted marketing approach and monopolizing demand go hand in hand. You can get sales from precisely targeted audiences by increasing interest in your item.
A great example of this is Fybelle. Fybelle is a single-product store selling IPL Hair Removal. They see a lot of success due to their highly focused approach.
Manage a small team
Running a successful business needs a considerable staff and lots of resources. But this is different with one-product Shopify eCommerce stores.
Managing these stores is much easier than running a traditional ecommerce business. You don’t need any large teams or unnecessary overhead expenses.
The marketing campaigns can be optimized, and your store can get significant sales with a small team. Spending money on product development rather than employing staff will be beneficial for growing the store in the long run.
Plus, having fewer people working on the project means there won’t be any coordination issues leading to errors or delays in production or development.
An inspiring example of a successful one-product Shopify store is Thinx. Thinx is a period underwear company founded by Miki Agrawal. It started as a side hustle when she prepared her leading restaurant venture, WILD 2015, at The Smile NY food market. Thinx became self-sustainable through strategic decisions aided by her small yet proficient team over time!
Offer the best customer service experience
Offering the best customer service experience is critical to running a successful one-product store that focuses on selling products for a particular niche. Excellent customer service is an integral part of successfully managing any online business.
Offer high-quality, tailored, and personalized customer service to foster loyal customers. They’ll be eager to learn more about your product and help spread eWoM (electronic word of mouth) and WoM (word of mouth) about your brand for free.
For example, Thinx prioritizes offering dedicated customer support through its ‘myFit’ feature. Customers get individual advice on sizing and comfort level recommendations based on their physical preferences and body types.
Another example is Bokksu. Bokksu regularly sends out emails with updates from their team. These include ‘thank you’ cards or notes, allowing them to build customer relationships over time. It’s led to increased satisfaction and repeat customers!
Critical Factors of a Successful One-Product Store
There are certain things you need to create a profitable one-product Shopify store. Let’s read about them below:
1. Stunning visuals
These are essential components of successful one-product Shopify stores. Large, beautiful product images on the homepage make it easier to let the products speak for themselves and attract customers to buy them!
Another consideration is using a consistent color palette between product and website design. It’s a great way to create an on-brand feel for stores. Moreover, the emphasis is on high-quality product images, which aesthetically capture product photography images and are framed well in the Shopify theme store.
The Shopify store Adored Vintage does this well. Their collections showcase stunning visuals of vintage clothing and dazzling modern pieces inspired by these treasures.
Another great example is Give Me Tap! They have designed an e-commerce store that focuses visitors’ attention directly on its main product on the homepage. Their attractive visuals evoke affinity in those considering buying but need more convincing evidence first.
2. Aspirational content
Aspirational content is a powerful tool for driving customer knowledge and engagement on one product, Shopify stores.
Customers have hundreds of options to choose from. So, an effective content strategy can help the store owner differentiate their product and establish a connection with the target audience.
It’s about more than just highlighting the features and benefits of your product. You must also showcase inspiring visuals that evoke emotions or create strong feelings about the item.
For example, turnout-style pictures of people using your product outdoors or lifestyle images showing how others enjoy it can also make customers want to own it.
Aspirational content increases motivation. It conveys subtle messages about self-image and success if they buy your product. It makes them more likely to buy it as well!
High-quality photography paired with design elements such as videos or animations will draw more attention. It’ll encourage more customer purchases.
To learn what successful stores do online, read their reviews. Reviews can help you understand what works best when creating a single Product Shopify store.
Check out State of Kind’s adventure-inspired images with user-centered stories. Or PillowPup’s magnetic backstory featuring cute characters. They’ve successfully implemented educational imagery to promote disposable absorbent underwear usage instead of traditional shame marketing approaches.
3. Impressive social proof
Social proof refers to how customers perceive your business based on what they observe others do and say about it. They are the seeds that make the products unique. It leads them to interact with or buy from you as well.
There are different forms of adequate social proof, including:
- customer reviews
- testimonials
- celebrity endorsements
- influencer posts
All these forms are great for building trust and credibility with potential customers. By displaying this evidence up front, the one-product store conveys confidence in its product or service. You will drive sales and conversions for better business results!
For example, Fybelle featured several positive customer reviews on its homepage product page and images. These pictures showcased how real users wear and style their clothing pieces, bringing out impressive levels of trustworthiness for shoppers to make buying decisions confidently.
4. Clear and compelling CTAs
Call-to-actions (CTAs) direct customers to take some action. It includes signing up for newsletters, purchasing, and following social media accounts. They establish trust with the customer base.
Strategically placed, well-written CTAs can turn browsers into customers, boosting sales and exposure significantly.
When adding CTAs to your store or product pages, ensure they’re persuasive. Strong visuals paired with persuasive language work best in drawing attention and maintaining clarity of purpose.
For example, Fybelle’s “Sustainably handmade shoes” CTA shows you visual imagery of their handcrafted shoes. It has powerful words like “sustainably crafted,” hinting at environmentalism. It assures potential buyers that they will be ethical when purchasing from them.
Other top web stores like State Of Kind also use this technique while emphasizing convenience with phrases like “Get started now!”
Placing the brand logo around strategic points on the page just before a CTA can reinforce trust in product quality by further strengthening visibility and legitimacy.
How to Create a One Product Shopify Online Store
Master the steps of building an impressive one-product Shopify dropshipping store. Unlock the potential of your idea by diving into this guide today!
Choose the “hero” product to sell
Selecting the “hero” product is the most crucial decision when opening a one-product dropshipping store. The single item will become the focal point of your inventory and marketing efforts.
The hero product should be unique, have market demand, offer potential for profit, and be on the homepage. Like an attention-grabbing hero image, its visuals should accurately represent your brand’s colors and logo.
It’s also essential to think long-term: what would make customers return? Researching competitors can help you find innovative features or creative elements that could increase customer loyalty.
Ultimately a great “hero” product will leave a memorable impression on your customer. Remember to provide reasonable returns on investment through more oversized orders and fewer returns than commodity products.
Build your online store.
Creating an online product store platform is the best way to show your one product Shopify concept.
As a dropshipper, you must choose the right tool or provider, like Shopify, and configure everything. It could be hosting and theme payment methods and shipping rates.
Consider pricing plans, the cost of extra features included in the package, web page design templates available, phone accessibility options for customers seeking support, and plugins that help boost sales conversions.
Finally, appropriate customer integration settings depend on what types of customers you may target with your products.
Consider checking if customizing specific parameters may be necessary to improve the user experience before pushing out any product or campaigns within the system. Starting without customization might require more time when changes occur as more users join the site. It is something that could easily prevent sales conversion down the line.
Start marketing
We should give utmost importance to marketing our one product Shopify store, right from the beginning.
Niche research, target audience understanding, and messaging crafting are essential for effective marketing.
Develop social media content that resonates with your ideal customer across platforms like Instagram, Twitter, and Facebook. Create custom ads on these platforms using targeted keywords or lookalikes of customers who have bought the product to reach new people quickly.
You can also adopt advertising campaigns on other channels like Google Ads. Creating dedicated landing pages that are simple for visitors to navigate will also help move potential customers further down the sales funnel and increase conversion rates.
Choosing the Perfect Single Product Shopify Theme
With plenty of options available from reliable sources, selecting the best Shopify theme suited for your one-product shop can be challenging. No worries, we’ve listed the top ones here just for you!
Debutify
Designed for single-product digital stores, Debutify is an all-in-one Shopify theme that can make setting up a store hassle-free.
It has a high rating of 4.8 on Trustpilot and is associated with choosing the perfect single product Store theme.
The theme has multiple features to help make your online product store visually and functionally pleasing. So, you maximize conversions and offer customers an engaging customer experience.
Debutify allows users to customize their store design to align perfectly with their brand image and target audience. It has superior search functions, stunning visuals, exceptional navigation capabilities, social proof components, and clear CTAs.
Ap Strollik
Ap Strollik is a single-product store Shopify theme designed to make setting up eCommerce dropshipping stores and managing them easy.
The main features of Ap Strollik are that it’s SEO optimized, includes a 360-degree view of the product, and uses the Apollo framework.
It makes your products highly searchable on Google without additional work. It lets your customers see an entire three-dimensional image of your product in 360 degrees with zoomed images simultaneously without losing any pixel resolution. All from just one powerful 5MB file!
And most importantly, it optimizes page loading speeds so buyers can quickly access all crucial information.
These features help bring extra appeal and professionalism to your shop, ensuring users have every possible chance of converting into paying customers for maximum profits!
Shella
It is another highly rated Shopify theme designed specifically for one product store.
It has over 99 pre-built designs tailor-made to optimize an online store’s performance and loading speed, making it popular among top eCommerce brands when building their stores.
Shella also provides customization options to ensure your store fits perfectly with the look and feel of your product. That allows you to create stunning visuals that attract customers and boost conversions.
From simple color changes to full customizations, this unique single-product-themed shop helps business owners drive success. So, you spend less time designing routine tasks and focus more on marketing strategies.
Citrus
Citrus is a popular Shopify theme for single-product stores, boasting an impressive 4.67 rating out of 5 stars.
This highly rated theme has eye-catching features like the parallax effect, wish list options, and abundant customization.
It has become hugely popular among store owners because of its ease of use and professionalism. It helps people create stunning story-focused product pages in no time at all. With Citrus, you can provide your customers with products that stand out while ensuring they are constantly updated, thanks to its intuitive design tools.
Moreover, Citrus ensures smooth navigation for customers so that their shopping experience is hassle-free and catered to their needs.
Booster
The Booster theme is a versatile and powerful paid Shopify theme. It meets the needs of one-product stores, offering customizability and ease of use even for those with limited eCommerce knowledge.
It is ideal for business owners looking to set up their stores quickly. Innovative features like multi-level menus, product variations options, post-purchase upselling tools, and sticky headers can help create an engaging shopping experience that encourages customers to buy at your store.
The Booster theme also allows you to showcase stunning visuals that make your product look attractive. This way, they’re more likely to purchase from you.
For example, Fybelle, which uses the Booster theme, has curated detailed images of its products in action alongside clear product descriptions, which further drives sales conversions.
Conclusion
A one-product online marketplace is an effective business model for entrepreneurs looking to start a successful e-commerce store.
These stores focus on selling a single product or service. They let you monopolize demand and create more effective marketing strategies.
Due to their small team size, one-product stores usually require less management than traditional online stores. Choosing the “hero” product is vital when starting with this type of shop. It requires selecting a high-quality, unique item that stands out amongst competitors.
Remember, there must be suitable visuals such as photos and videos and impressive social proof like customer testimonials for customers to trust and purchase the product.
The perfect Shopify theme also plays an important role. It would be best to highlight these factors to those visiting your page. So, create a stylish design that aligns with your brand identity while providing easy navigation menus for a better user experience.
Focusing on these key points can help entrepreneurs build their successful one-product shop and enjoy profitable growth in 2023 and beyond.
FAQs about One Product Shopify Stores
What are the benefits of having one product in Shopify?
It allows entrepreneurs to focus on one item instead of juggling multiple items simultaneously. It helps build credibility around the main product and reduces costs related to marketing and advertising initiatives.
How do I create a successful single-product shop on Shopify?
Start by researching trending topics in the industry and finding the best marketing techniques to reach potential customers through various channels like email campaigns or social media ads. Then, look into setting up automated services such as billing systems to streamline the process for customers when they make purchases from your site or enroll in subscription options automatically with every purchase they make from your shop.
Do I need to take my own product photos?
A straightforward answer to this question would be yes. But, because we are in the A.I. era, you can make use of it and create something unique.
Although, keep in mind that the best-selling images are the ones you take. It inspires trust, value, and ethics in your customers.
Key Takeaways
- Monopolizing demand is one of the most significant advantages of running a single-product web store. It gives you a chance to build relationships with buyers.
- Offering high-quality and personalized customer service can foster loyal customers. You’ll get increased satisfaction and return purchases for one-product stores.
- Successful One Product Shops all use certain vital elements. These include stunning visuals, aspirational content, impressive social proof, and a clear call to action. Hint: they all increase the chances of success!
- Setting up a successful single-product Shopify store takes a few steps. You need to choose the hero item correctly and select suitable visuals. Adding impressive social proof into marketing efforts gives you better business results.