Product reviews are an essential part of any ecommerce store. Reviews build up trust and social proof. They help potential customers decide to buy your product. That’s why adding product reviews to your Shopify Store is so important.
In this quick guide on how to add reviews, you’ll learn everything you need to know about generating reviews for Shopify.
We’ll cover the best Shopify apps for reviews, how to display and import from other sites, request reviews from customers, and more. Ensure you read this guide until the end because reviews are essential to drive traffic to your store, boost sales, and build trust.
By the end, you’ll know how to add effective product reviews on your Shopify website, photos, video reviews, and review sections on Shopify that boost conversions on your Shopify store and get you those star ratings. Let’s get started!
Why You Need Product Reviews on Your Shopify Site
Here’s why you should have reviews on your Shopify store:
- To build trust and credibility – Reviews show potential customers that real people are satisfied with your products.
- To provide social proof – When new visitors see good reviews and star ratings, it builds trust and authenticity.
- To help customers make decisions – Reviews give potential buyers more information to help them press that ‘Buy Now’ button.
- To improve SEO and traffic – Reviews contain keywords and search phrases that can increase traffic to your Shopify site. Shopify review volume lets search engines know your relevance and popularity for those keywords, bringing in more site visitors.
- To boost conversions – BrightLocal says over 84% of consumers trust online product reviews as much as recommendations from friends and family. So, the more product reviews you have, the more sales you’ll have on your Shopify site.
Adding product reviews to your Shopify store is a top priority. Now, let’s look at the different ways to add reviews to your Shopify store.
Best Shopify Product Review Apps for Adding Reviews on the App Store
The easiest way to add product reviews to Shopify is by using a Shopify product reviews app. Here are some of the top-rated apps on the Shopify App Store:
The “Product Reviews” app by Shopify is perfect for quickly adding and displaying product reviews on your Shopify website.
It can import your existing AliExpress, Amazon, Etsy, Google, or Facebook reviews. It can also display reviews from platforms like Yotpo, Judge.me, AliReviews, and Loox.
The app even lets customers submit reviews directly from your product page without leaving your site. You can have customers rate on a 5-star scale and leave feedback. The app also lets you approve, edit, or remove reviews with its tools.
With over 1,100 5-star ratings, Product Reviews is one of the most popular and trusted review apps available.
- Judge.me
Judge.me is a powerful all-in-one product review app. After installing the app, you’ll get a review widget that displays customer ratings, reviews, photos, videos, and Q&A discussions. You can easily add product reviews on Shopify with it.
The app can even send email and messenger requests to customers, asking them to leave product or photo reviews and ratings after buying. It brings in more reviews from real customers.
Judge.me pricing plans start at $15/month, but you can choose the free plan, which is enough for a beginner.
2. AliExpress Reviews
As the name implies, AliExpress Reviews helps import product reviews directly from your AliExpress dropshipping supplier to your Shopify product pages. It instantly adds content, star ratings, reviews, and images to boost conversions.
The app is free and only takes a few minutes to set up. Just install, connect your AliExpress account, and map the products. The product reviews will start populating your store. It’s a simple and easy way to display product reviews if you drop ship with AliExpress.
3. Yotpo
Yotpo is another trendy all-in-one reviews app from Shopify. It has excellent features like review widgets, loyalty programs, UGC galleries, SMS review requests, and custom thank-you emails.
Their customizable widgets allow you to display star ratings, customer photos, videos, and reviews on product pages, emails, and your Shopify home page. A free version of this product review app is available to get started now.
4. AliReviews
Like AliExpress Reviews, this product review app directly imports from your AliExpress supplier.
Except with this app, you can import from multiple AliExpress suppliers and show an average rating from all sources.
AliReviews syncs product reviews daily to ensure up-to-date feedback. And they display the reviews in a lovely review widget on product pages. Try it out for free or upgrade for more features.
How to Manually Import or Add Reviews to Shopify Product Pages
Shopify lets you manually display reviews on your product pages if you don’t want to use a paid app. Learn how to add reviews to your store or add a review section seamlessly.
1. Edit Product Template
First, you must edit your product page template in the Shopify theme editor.
● Go to Online Store > Themes.
● Find the theme you want to edit.
● Click “Actions” and choose Edit Code.
2. Add Review Section
Find the “product-template.liquid” file in the theme editor and click on it. Then, you can copy and paste the code for a review section (get code examples online). You can place this feedback section wherever you want on the product page.
3. Customize Design
You can customize the design of the feedback section with CSS or HTML.
For example, make the text, product description, stars, or badges different colors. Or add borders, padding, etc. Get creative!
4. Display Reviews
You can now extract customer reviews from platforms like Google and Facebook or even manually provide testimonials.
These reviews can be showcased within your recently established customer feedback section. You only need to copy and paste the review content directly into your theme’s code.
Using straightforward coding techniques, you can effortlessly display product reviews to your store and use fundamental review functionality in your platform. All without the need for any paid applications or tools.
How to Request Customer Reviews To Your Shopify Store
The best and most authentic reviews come directly from real customers who have purchased and used your products. Here are some tips for getting more customer-generated reviews:
● Email requests – Send a friendly email asking for feedback a few weeks after purchase. Offer an incentive like a discount code as a thank you.
● Insert cards in packaging – Include a business card or flyer requesting a review in every package you send out. Make it easy by letting them scan a QR code to visit your site.
● Social media prompts – On Instagram, Facebook, and other channels, run polls, questions, and calls-to-action reviews to Shopify online store.
● SMS requests – Collect phone numbers at checkout (voluntary opt-in) and send the occasional text asking about their experience.
● After purchase follow-ups – Use a CRM system to schedule a follow-up call or message after their product has been delivered. It is to check in and ask if they’d give you a review or testimonial on your website.
The key is to make it very easy, offer incentives, and follow up multiple times across different channels. Persistence and creativity pay off in getting more customer reviews!
How to Import Product Reviews to Your Shopify Store
If your business already has reviews on other platforms, you may be able to import those product reviews over to your Shopify product pages to get a head start:
Google Reviews
Many apps like Podium and Feedbag let you easily import Google reviews. You can then display reviews or star ratings in your Shopify store.
Amazon Reviews
The Fusepump app will import your Amazon reviews by syncing your Amazon Seller Central account with your Shopify store.
Etsy Reviews
Apps like Gorgias can shift your Etsy reviews to Shopify instantly. The free Plug-in SEO app also allows manual importing of Etsy reviews.
Facebook Reviews
Judge.me has a Facebook integration to import your Facebook business reviews, ratings, and photos to your Shopify store.
Manually Importing Reviews
You can manually copy and paste reviews from any source into a product review app or edit your Shopify theme code (see above section).
By importing existing reviews from other sites, you can quickly gather reviews that build a reputation for your brand and products.
Responding to Shopify Reviews
It’s essential to monitor and reply to reviews by customers promptly. Here are some best practices for responding to Shopify product reviews:
● Reply promptly – Try to respond within 24 hours whenever possible. Everybody loves a quick response. They improve future conversion rates, too.
● Thank happy customers – If a review is positive, send a thank you message. It increases the chance of them buying and reviewing again.
● Address any issues – If the review mentions a problem, apologize and offer to make it right. Providing excellent customer service turns critics into promoters.
● Keep it professional – Always respond professionally, even to negative reviews. Never argue or get defensive. Kill them with kindness!
● Take action – Use feedback to improve your products, services, and processes. Reviews provide insights that you can act on.
● Encourage future reviews – In your reply, politely ask them to consider leaving an updated review if their issue is resolved.
Responding helps bring in more sales and add value to your brand.
Shopify Review Apps to Avoid
While reviews are important for e-commerce stores like your Shopify site, you also want to avoid spammy or fake review apps for Shopify to boost numbers. Steer clear of apps that:
● Offer to write fake reviews – You should avoid any service offering fake 5-star reviews. It can get your Shopify store penalized or shut down.
● Dupe reviews – Some apps copy 1-star reviews and turn them into 5-star ratings, breaking trust.
● Rank products – Apps that promise to rank your product higher on Amazon by manipulating product reviews damage your brand’s credibility.
Stick to legitimate product review apps that source from genuine customers. Authenticity is critical in reviews, quality over quantity, for sure!
Frequently Asked Questions about Shopify Reviews
How can I add reviews to my Shopify store?
To add reviews to your Shopify store, you can use the product review app available in the Shopify App Store.
It allows you to easily add reviews to your product pages and create a section of reviews for your customers to provide feedback on your products.
Can I customize the appearance of the review section?
Yes, you can.
Go to your Shopify admin, navigate the theme editor, and look for the review widget settings. You can customize the layout, colors, and display options from there to match your store’s theme.
How do I import reviews to my Shopify store?
You must use a compatible product review app from the Shopify App Store to import reviews to your Shopify online site.
These apps usually offer features to help you import reviews from other platforms or file formats, making it easy to transfer existing customer feedback to your store.
Can I display star ratings for product reviews on Shopify?
Absolutely! You will have the option to add ratings and reviews or critical reviews directly to your store. With the correct product reviews app installed on your Shopify store, you can enable star ratings for customer reviews.
Star ratings tell you about the overall quality of a product and can help build trust and confidence in potential customers.
Are negative reviews displayed along with positive ones?
Yes, most product review apps allow you to display both positive and negative reviews. This transparency shows the authenticity of your products.
However, you can approve or disapprove the reviews before they appear in your store.
How do I install a product reviews app from the Shopify App Store?
To install a product reviews app from the Shopify App Store, follow these simple steps:
- Go to the Shopify App Store.
- Search for a suitable app that meets your requirements.
- Click on the app to view the details page.
- Click on the “Add app” or “Get” button.
- Follow the prompts to install the app.